30-Point Mullions Review

Every company featured on Mullions is evaluated using this 30-point standard to ensure they meet the highest level of trust, service, and professionalism in their city.

Business Integrity

  1. Years in Operation
    Longevity in the industry signals consistency and reliability.
  2. Verified Ownership
    Clear ownership structure (e.g., family-run, incorporated).
  3. Local Operation
    Company must be based in or actively serve the listed city.
  4. Legal Status
    Registered business with proper provincial compliance;

Services & Specialization

  1. Service Accuracy
    Services advertised match what’s actually offered.
  2. Core Focus on Windows/Doors
    Company must specialize in window and/or door work—not general contracting.
  3. Complementary Services
    Add-ons such as energy audits, free consultations, or financing plans.
  4. Warranty Transparency
    Clear, easy-to-understand warranty terms on both labour and materials.

Web Presence

  1. Website Quality Professional design, mobile-friendly, and easy to use.
  2. Complete Contact Info Valid phone number, email, and address displayed.
  3. Service Area Clarity Regions served are clearly stated.
  4. Original Imagery No stock photos—must use real project or team images.
  5. Online Quote Request Customers can easily reach out or request a quote online.
  6. Site Maintenance Website shows recent updates, active blog, or announcements.

Online Reputation

  1. Average Star Rating A strong overall rating (typically 4.2+ on Google or relevant platforms).
  2. Review Volume A consistent flow of reviews from verified customers.
  3. Review Responsiveness The company replies professionally to both praise and complaints.
  4. Review Quality Customer reviews reflect detailed and relevant service experiences.
  5. Review Authenticity No evidence of review manipulation or mass-generated testimonials.

Credentials & Recognition

  1. Licensing & Insurance Proper trade licensing and liability coverage as required in their province.
  2. Warranties Offered Transparent information about product and installation warranties.
  3. Certifications or Training Credentials such as ENERGY STAR partnerships or manufacturer certifications.
  4. Industry Recognition Awards, accreditations, or features in reputable publications (where applicable).

Customer Value

  1. Fair Pricing Competitive rates aligned with the scope and quality of work.
  2. Flexible Payment Options Availability of financing, staged payments, or e-transfers.
  3. No Upselling Pressure Honest sales process focused on need—not inflated packages.
  4. Seasonal Offers (if any) Occasional discounts or promotions are genuine and clearly explained.

Real-World Verification

  1. Service Area Match Verified physical presence in the region claimed.
  2. Phone or Email Test Timely and professional replies to inquiries.
  3. Active Social Media Maintained business pages with relevant updates or project highlights.
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